Does all the marketing information swirling around everywhere seem more like a jumbled mess of pieces from a jigsaw puzzle? Scattered all over the floor, with no "big picture" to help you even begin to put them in place?
Lots of training programs claim to show you the golden path to success. Many offer great techniques and strategies. Judging by all the praise and testimonials (often filmed during the peak emotional high of an energized weekend seminar) they must work for some people.
You'll find some really smart folks who specialize in different pieces of the puzzle. Each one of them can make it seem like their piece is the key to everything.
No doubt it is, for them.
Let's face it. Most of us are comfortable and confident about things we know and understand. We also tend give them a grossly disproportionate place in the scheme of things. That's just basic human nature at work. None of us can really know much about anything.
Because of that, we have to depend on others for almost everything. Those "others" have to depend on others still. It goes on and on, down the line. No wonder there's so much confusion everywhere. It's like that children's game where you pass a message around the circle and see how much it's changed when it gets back to the source.
It should be clear why it's so important to clearly and powerfully communicate what you do. To come across as trustworthy as well as knowledgeable. People don't have time to figure everything out, much less the energy or inclination. They're not going to "read between the lines" if your message isn't crystal clear.
No program can be right for you if it doesn't begin with you. No one has your experience, perspective, gifts and insights. No one brings to the market exactly what you bring.
Once you get clear about that, everything starts to fall into place. The confusion lifts, and the big picture comes into focus. Your marketing just becomes an extension of you in a way that feels right and congruent.
It all comes together here, inside the...
We offer a unique blend of one-on-one coaching, group training, and interactive mastermind. Decades of real world practical experience that will cut years of trial and error off your journey. Best of all, you can leave the technical details to us.
Direct one-on-one coaching focused exclusively on you - a deep dive to uncover the unique skills, insights and perspectives you bring to the market. We then determine your ideal market and the message you bring to them.
Create your own information or training program with our systematic Breakthrough Method - you'll discover a powerful and repeatable method that develops a strong foundation for moving forward.
Technology is a big hurdle for most people, so we remove that barrier. As part of the program, you'll get a done for you website & membership or product delivery site. Get up and running now, not "someday" down the road...
It's carefully designed from the ground up to address the flaws in standard training programs - and our thinking. Lean on our years of experience, designed to guide you through the sticky wickets along the way. Why go through all the pain and anguish trying to do it all own your own?
Trying to figure it all out on your own is just too much for anyone. You don't know what you don't know, so taking a blind stab at different systems isn't a recipe for success. We take you through a process that removes the guesswork.
If the last human interaction you get with that big program is the delivery guy, you're in trouble. We bring you direct, one-on-one guidance throughout the entire process, from beginning to end, as well as an ongoing mastermind.
A lot of programs promise you can make enough to buy your own island. But if they start you out there, it's probably not the one you were daydreaming about. Our unique team approach will keep you moving forward.
The Breakthrough Factory isn't a bunch of theory. It's a step-by-step process designed to generate real world results. If you've got a valuable skill or specialty that you want to share in a bigger way, whether in your local community or around the world, we'll take you through what you need to get it out there.
It's a collaborative effort, and you have to be willing to put in the work, but we'll take the mystery out of the process. You don't need to become a marketing expert, you just need clear direction that's right for you.
When you enter the Breakthrough Factory, you leave all the detail stuff at the door. Set it aside, and get it out of your head. Together we work on the foundation, the fundamental core of who you are and what you have to offer. From there we determine your ideal audience and market. This is where the Breakthrough happens.
Once you know where you are, and where you're going, it's time to put all the pieces into place. That's where the Factory comes in. We guide you throughout the process, pulling in each element in its right time and place.
What you need, when you need it.
You can't really have a factory without a finished product, and that's another way that we're different. We handle about 90% of the tech stuff for you, leaving you to focus on what you do best. The other 10%? That's the important stuff that you should do in order to protect yourself and your business. But we'll show you how to do it properly.
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